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September, 2010 Newsletter

Kings of the Road - Outside Salesmen; Zero or Hero?

By Carol Aronson, VP Topaz Lighting

When you think of "salesman", what's the association that springs to mind? Perhaps it's the pesky guy at the car dealership following you around trying to add undercoating to your buy? Maybe it's someone calling during dinner to solicit carpet cleaning. They are known as "transactional salesmen" and are the opposite of what a good business-to-business salesman does.


America has a love-hate relationship with their salesman, yet they are a unique breed that helps our nation grow. At the turn of the last century thousands of sales professionals hit the road, hired to create demand for a plethora of new mass produced goods unlike anything seen before.


Salesmen in the Electrical and Lighting industries follow this time honored role. They introduce products to customers, offer pricing and samples for bids and take orders. Unofficially, they provide advice and a sympathetic ear, bring news and gossip, and even become someone's best friend. A good outside salesperson is a filter between the company and the customer bringing the best of each to the other.


Kevin Cornell, Outside Sales for NY/NJ, has been selling for 38 years. He's seen things change, particularly the consolidation of independent supply houses into larger chains and the emergence of buying groups. Some things haven't changed at all though, "It's still a relationship based industry and my customers are my friends. That's what I love about this job."

Kevin Cornell

 

David Janusz, Western Region Manager, has 25 years of being on the road and in the air. He enjoys getting the word out about the many services and products Topaz offers. "I'm a people person. It's the chance to see different parts of the country and meet new people which makes this job rewarding."

David Janusz (pictured right)

 

In talking to the outside sales force at Topaz a commonality emerges; the hours are long; up early to beat traffic or catch a flight, meet a customer for breakfast. Last call of the day is often 4:30pm and can run into a dinner meeting. It may also be back to the home office or hotel to return phone calls, answer emails, or prepare reports. Regional salesmen spend much time away from their families. The frustrations are many; ugly traffic, road closures, cancelled meetings, fatigue etc.


James McLaughlin is new to outside sales. He just celebrated his one year anniversary covering the Eastern Region for Topaz Lighting and Electric. He misses the creature comforts of home, but says, "I love putting a face to all these wonderful people I've been talking with these last ten years. Just knowing that I can see their business in person and understand how we can help their business grow makes all the difference."


James McLaughlin

 

One thing they all say is the pros outweigh the cons. There's the variety of being somewhere different every day. It's getting the word out and seeing the business grow, and helping people succeed in their businesses. All of them developed friendships that have grown over the years and get the satisfaction of a job well done.


Carl Budrewicz, VP of Topaz Electric has been travelling for 40 years. He laughs and says, "If you cut me, I would bleed ½" set screws." He feels the biggest change over time has been the ability of the customer to get 10 vendors quoting within an hour of receiving a request. This puts the challenge on the salesperson to retain the business and leads right back to the strength of the relationships they build. "The best part of the job is still the wonderful people I meet every day," Carl says.

Carl Budrewicz


The last 100 years have seen territories increase in size and sales quotas grow exponentially. Technology has accelerated the business process with fax, email, and cell phones and yet nothing can replace the smile and handshake of a real, live human being stopping in to see how you're doing. Let's salute our hero's of the road!


Employee Spotlight

Cindy Diwby

One Ringy Dingy … A gracious good morning to you ... Have I reached the party to whom I am speaking?

Meet Cindy Diwby (pronounced like "Scooby"), our multi-talented "many hats" lady. She's the automated voice you've heard forever over the New York telephone system when you call in. Not only is she our voice, but she is the kind soul you reach when you hit "operator"; you are taken care of.


Aside from receptionist, her other roles include: Billings and Commissions Clerk for the Lighting Division, Travel Agent, Lunch Lady, Event Organizer Extraordinaire, and last but not least, Cindy is our CCO - Chief Charities Organizer! Twice a year Topaz Headquarters contributes to the Smith Haven Ministries, a program assisting families on Long Island. Cindy organizes employee contributions as well as the final delivery of the corporate donation to the ministry. She says, "It makes me cry to think people are going without things we take for granted. I get such a great feeling helping families in need."

 

One of Cindy's valuable contributions has been the recommendation of her son, Joey Dichario to the TOPAZ family. He was only a middle schooler when mom joined the company 17 years ago. Joey is now the Manager of the Jacksonville warehouse. Cindy exemplifies the TOPAZ family culture in everything she does, the pride she takes in her work, and her dedication and interest in the well being of the company, customers, and employees.


Cindy also helped spearhead the Coffee Break Charity Program which has been a great success. Employees donate 25 cents for every cup of coffee. Each month everyone suggests a favorite charity and one is selected through a drawing. The American Red Cross for Haiti, Autism Speaks, and Ronald McDonald House are a few organizations who have benefited from this program.


A personal favorite charity of Cindy's is the Suffolk County SPCA, as she is the adopted mom to 2 rescue dogs, Teddy and Hannah. She also has a Yellow-sided Conure parakeet named Uno. Cindy loves spending time with them as well as with her 4 month old grandson Parker Joseph, her pride and joy.


The next time you call into the Topaz New York office, dial "0" and say hello to Cindy, our many hats lady!


Ask Mike - The Electric Expert

By Michael Balsamo,
Vice President Global Sourcing & Product Development


Q: Is the NEMA certification the same as the UL certification?

A: No, Compliance with NEMA standards is voluntary. NEMA neither tests products nor certifies whether a product complies with a given NEMA standard. Conformity assessment relating to NEMA standards is an issue to be resolved between the manufacturer and the customer/marketplace. A manufacturer's self-declaration may suffice or independent third-party verification may be required depending on the situation.


Ask Axel - The Lighting Expert

By Axel Hoefer, Product Manager

Q. Why don't self ballasted compact fluorescents dim like incandescent lamps?

A. Unlike incandescent lamps, which can be dimmed with virtually any incandescent dimmer in any temperature down to almost zero light output, dimmable screw-in CFLs exhibit a very different response to dimming. Incandescent dimmers were made to dim incandescent lamps exclusively - so says the caution label on most, and the marriage has been almost flawless, with only the occasional humming, buzzing or flickering occurring with certain lamps, usually lamps with long filaments that might audibly and visibly vibrate between the filament supports.

 

Unfortunately, dimmable CFL's were designed to work with those very same "Incandescent Only" dimmers, and the functional limitations of this combination were immediately apparent to anyone who tried them.

 

Current, dimmable, self-ballasted CFL technology will never be as smooth and transparent as incandescent dimming, but by observing a few do's and don'ts, most of the problems can be eliminated.

Ask Axel Highlights

Defining the problem
• We typically install Self Ballasted CFL's to work on existing "incandescent only" dimmers

• Incandescent bulbs work on a simple filament

• CFL's are a lamp/ballast system

Some DO's

• Do warm up the CFL to full brightness before expecting it to dim

• Do bring the CFL back up to full brightness before turning it off (otherwise it may not be able to turn back on)

Some DON'TS

• Do not mix loads, (in other words don't have CFL's and Incandescents on the same dimming circuit)

• Do not use CFL's with digital dimmers made for "incandescent only"

In Conclusion

• CFL's have a narrow range of adjustment, relearn the parameters for CFL's

• There are new dimmers on the market made to run Self Ballasted CFL's , look for these.

Note

• Pin based CFL's (4 pins) are made for dimming and always work beautifully.

Here are some guidelines to avoid disappointment and possible lamp failure. These apply to most (but not all) brands of lamps and dimmers. Since there are no accepted lighting industry performance or compatibility standards for this product combination, there's always a chance your specific lamps and dimmers might not work as expected. Remember, you are controlling a lamp and ballast, not just a simple filament.

 

First, stick with basic, analog rotary or slide dimmers. Avoid digital touch dimmers, programmable dimmers, remote control dimmers and those with multiple pre-set levels and dimmers that are part of a "scene" control system. If your dwelling already has these types of dimmers installed, you should buy only a couple of dimmable CFL's and test compatibility before replacing all your incandescents.Also, do not mix loads, e.g. do not dim incandescents and fluorescents with the same dimmer. Technically, there is never full compatibility, unless the dimmer is made for compact fluorescents, an example of which is listed near the end of this article.

 

Secondly, nothing fluorescent works well when it's cold. Always run dimmable CFL's at full or near full brightness for a few minutes before you dim, especially during the winter. Never try to dim immediately. The ballasts require a certain amount of current to establish the arc between the cathodes in these lamps, so "warming up" is a prudent practice. This suggestion also applies when using dimmers with separate "ON-OFF" buttons. Users will turn off the lamps at the dimmed level with the separate switch upon leaving the room. Upon re-entering the room some time later, they will expect the lamps to come on at the same low level when flipping the rocker or pushing the dimmer knob to turn on the lights. To the dismay of the user, the lamps usually won't light.

 

The third cause of unhappiness is the non-linear nature of self-ballasted compact fluorescent dimming. This means that turning the knob or sliding the control button a ways will not cause the lamp to dim, at first. However, even with just a little more rotation or adjustment of the control, the lamp will dim much more rapidly than anticipated, and in many instances the lamp will extinguish before the user can find the proper light level. Unlike incandescents, where each increment of control input is met with a predictable light change, CFL's require re-learning the process until the user has learned to navigate the narrow band width of adjustment. Not a huge deal, one might think, but no one likes their cheese moved, and a lot of users complain about this particular "feature". This is where human adaptability should save the day. Actual testing shows that most dimmable CFL's don't respond to dimming inputs until the dimmer output voltage is near 60 VAC. Most dimming occurs between 45 and 18 volts, when most lamps begin to flicker or go out, depending on the rated wattage of the lamp.

 

Lastly, while dimming of incandescent lamps (except halogens) will generally increase the life of the lamps, the same cannot be said with certainty of dimmable self-ballasted CFL's. Without IES or CIE or other comparable standard test protocols in place that dim all lamps at all wattages and all dimming levels in all imaginable orientations and environments, it is very difficult to ascertain just how long a dimmable self-ballasted CFL will last or should last, and whether more dimming is better or worse in the long run. We know, in general, less heat is better, so it is possible that dimming will extend lamp life. There have been efforts to improve the performance of dimmable retrofit CFL's, but the improvement has come from the dimmer makers, such as LEVITON, which has produced a slide dimmer specifically designed to handle up to 300 Watts of dimmable self-ballasted compact fluorescent lamps. The only restriction is that it won't dim "mixed" loads, meaning all the lamps have to be of the same type.

 

You may have noticed that I have made a point of saying "self-ballasted CFL's" quite a few times. It is only those lamps that I am talking about here. Standard 4-pin plug-in compact fluorescents are very dimmable with proper remote fluorescent dimming ballasts and matched fluorescent dimmers. Lamp response to dimming input is completely linear all the way to 5% in most cases. Unlike dimmable, self-ballasted CFL's, these are usually not retrofit after-thoughts, rather they are planned as part of the overall lighting scheme beforehand, and their appearance and performance reflects that planning. However, if you follow the dimming protocol I have outlined, you should be able to have your energy savings "cake" and eat it, too.


If you have a question regarding Lighting Technology please send Axel an email at Axel.Hoefer@topaz-usa.com.

Electric Product Spotlight

IBB "Intersystem Bonding Bridge"
Topaz is proud to announce the addition of their new IBB "Intersystem Bonding Bridge". This item is used to bond all utility conductors to a single location in residential and small commercial facilities as required by Article 250.94 of the 2008 NEC Guide. Lay-In style lug is for easy installation and will mount directly to a grounding electrode conductor. One Piece extruded aluminum construction that's Tin Plated for maximum conductivity. It's equipped with a durable paintable poly carbonate cover that snaps securely into place.



Lighting Product Spotlight

RecyclePak

Since all fluorescent lamps contain trace amounts of mercury, recycling is essential at end of life to protect our environment. RecyclePak offers an all-in-one solution to recycle lamps and ballasts. Each RecyclePak includes the recycling container, return shipping, processing and documentation. All of which are in accordance with Federal, State and local regulations. RecyclePak current Product Offering:

 

RECYCLE - 48" BOX:
  • Medium 4ft straight lamp recycling kit.
  • Includes: UN rated, DOT approved recycling container, 6 mil poly liner, liner tie, instructions, terms and conditions, prepaid return shipping, label with map and return stickers, proof of purchase with serial number and online certificates of recycling.
  • Capacity: 30 T12 or 60 T8 4ft straight lamps / 10 T12 or 20 T8 Utubes
  • Assembled Dimensions: 8.5" x 8.5" x 48"

RECYCLE - 96" BOX:

  • Medium 8ft straight lamp recycling kit.
  • Includes: UN rated, DOT approved recycling container, 6 mil poly liner, liner tie, instructions, terms and conditions, prepaid return shipping, label with map and return stickers, proof of purchase with serial number and online certificates of recycling.
  • Capacity: 15 T12 or 30 T8 4ft straight lamps.
  • Assembled Dimensions: 8.5" x 4.25" x 96"

RECYCLE-PAIL BALLAST:

  • 5 gallon ballast recycling pail.
  • Includes: UN rated, DOT approved 5 gallon recycling container with locking lid, 6 mil poly liner, liner tie, instructions, terms and conditions, prepaid return shipping, label with map and return stickers, proof of purchase with serial number and online certificates of recycling.
  • Capacity: 66lbs TSCA-exempt PCB and non PCB lamp ballast.

RECYCLE-PAIL LAMPS:

  • 5 mixed lamps recycling pail.
  • Includes: UN rated, DOT approved 5 gallon recycling container with locking lid, 6 mil poly liner, liner tie, instructions, terms and conditions, prepaid return shipping, label with map and return stickers, proof of purchase with serial number and online certificates of recycling.
  • Capacity: 66lbs / 45-90 spiral CFLS.


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